A Marketing Success Story You Can Copy and Use Today

I just experienced a marketing success that I HAD to share with you. It’s my hope you’ll soak it up, then adapt and use for your own benefit. Here’s the story- it began the summer of 2014 Last summer I was reading our local newspaper and noticed a feature story about a new Bed & Read More

Why You Should Have Ice Cream for Dinner

Isn’t it funny that many spur of the moment decisions turn out to be the best ones? That the “gut feeling” you’ve been fighting actually turns out to be right? It started like any other Friday It was a Friday, much like any other, when my husband texted me to say he wanted to grab Read More

I Re-Invented Myself. Is It Time For You To Do The Same?

I’ve gotten lazy. I guess it was inevitable. I’ve been in the insurance business for nearly 19 years. Like many, I started with stars in my eyes and a fire in my belly. I started at my agency, Alan Galvez Insurance, doing marketing, and studying the industry. The following year, I got my life & Read More

How a Written Marketing Plan Helps You Achieve Your Business Goals

I finally have a marketing plan for my business. It’s only taken 18+ years to accomplish this, but really, who’s counting? And when I say I have a marketing plan, I don’t mean some grand scheme floating around in my head, or a series of Post-It notes randomly strewn throughout my home and office. It’s Read More