Insurance Agents: You Must Humanize Your Brand. Now.

I just returned from Brand Camp 2015. I love this conference- the content is amazing and gives me a chance to meet so many of the people I associate with online. It also allows open discussion between peers- topics include social media, marketing, customer service, metrics, sales, and of course, branding. I always walk away with lots of great Read More

A Marketing Success Story You Can Copy and Use Today

I just experienced a marketing success that I HAD to share with you. It’s my hope you’ll soak it up, then adapt and use for your own benefit. Here’s the story- it began the summer of 2014 Last summer I was reading our local newspaper and noticed a feature story about a new Bed & Read More

Why You Should Have Ice Cream for Dinner

Isn’t it funny that many spur of the moment decisions turn out to be the best ones? That the “gut feeling” you’ve been fighting actually turns out to be right? It started like any other Friday It was a Friday, much like any other, when my husband texted me to say he wanted to grab Read More

I Re-Invented Myself. Is It Time For You To Do The Same?

I’ve gotten lazy. I guess it was inevitable. I’ve been in the insurance business for nearly 19 years. Like many, I started with stars in my eyes and a fire in my belly. I started at my agency, Alan Galvez Insurance, doing marketing, and studying the industry. The following year, I got my life & Read More