How a Written Marketing Plan Helps You Achieve Your Business Goals

I finally have a marketing plan for my business. It’s only taken 18+ years to accomplish this, but really, who’s counting? And when I say I have a marketing plan, I don’t mean some grand scheme floating around in my head, or a series of Post-It notes randomly strewn throughout my home and office. It’s Read More

My Christmas Tree is a Storyteller- What Story Does Yours Tell?

My favorite holiday is Christmas. And my favorite thing about Christmas is my tree. Why you may ask? The reason is simple- because like me, my Christmas tree is a storyteller. And as you know, I’m a sucker for a great story My tree tells a story that is unique to me. Sitting among those Read More

Why I Practice Thanksgiving All Year Long

Isn’t it funny how we pack all our thanks and gratitude into one elastic- waistband sized day? What’s up with that? Just doesn’t make sense really. We really should be grateful every day. I’m not saying you should skip around your house composing homages to your hardwood floor or Jacuzzi tub. I’m saying pick ONE Read More

The Definitive Guide to the Value of an Insurance Agent

Over the past several years, insurance agents have taken a beating worthy of a Medieval stoning in the town square. The direct writers (think GEICO, SafeAuto, The General for example), consistently push the message that buying direct from them is the best way to purchase insurance. Which by its very message, basically says that insurance Read More